Justine Timoteo (@JustineTimoteo) of Insivia (@Insivia), a strategic marketing agency, will present on the return on investment of web analytics.
Analytics is a top priority for organizations, but one that is often ignored or misinterpreted. Knowing what tactics are working, how people are using your site, tracking goals and more, are imperative.
Often, analytics is challenging, with an overwhelming amount of data, new features, and no clear way to understand what the information indicates. Our goal for the event is to provide a foundational level to understand analytics and see tactics for interpretation.
Justine Timoteo is a Marketing Strategist at Insivia, who serves as a high-level advisor and go-to person for strategy and customer happiness. Most of her days are spent developing marketing plans that incorporate content strategy and creation, SEO, demand generation tactics, and marketing automation.
When she’s not developing successful strategies or reading up on the latest marketing trends, she’s off exploring Cleveland or adding stamps in her passport. Connect with Justine on Twitter and LinkedIn.
Please see the meeting location map and directions for the room location.